Matcha has a distinct and rich flavor profile. It has a slightly vegetal, grassy taste with a hint of sweetness and a mild bitterness. Some describe it as earthy or umami-like. The flavor can vary depending on the quality of the matcha and how it's prepared. Generally, higher-quality matcha tends to have a more complex and balanced flavor, while lower-quality matcha may be more bitter. Matcha's unique flavor is what sets it apart from other types of green tea.